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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06889_Field_TCUM T454.txt
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16 lines
macadam road, the railroad, and the steamship have taken the
travail out of travel. People moved by the silliest whims now
clutter the foreign places, because travel differs very little from
going to a movie or turning the pages of a magazine. The “Go
Now, Pay Later” formula of the travel agencies might as well
read: “Go now, arrive later,” for it could be argued that such
people never really leave their beaten paths of impercipience,
nor do they ever arrive at any new place. They can have
Shanghai or Berlin or Venice in a package tour that they need
never open. In 1961, TWA began to provide new movies for its
trans-Atlantic flights so that you could visit Portugal,
California, or anywhere else, while en route to Holland, for
example. Thus the world itself becomes a sort of museum of
objects that have been encountered before in some other
medium. It is well known that even museum curators often
prefer colored pictures to the originals of various objects in